Raelations in action
Our work
A look at how Raelations translates insight into real-world execution — across brand, product, and systems.
Where Depth Lives: Featured Case Studies
Narrative Development Through “I Choose To Win”
(Video · Storytelling · Identity)
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THINK: “I Choose To Win” promotional video began as a perspective. One rooted in mindset, resilience, and personal agency. The opportunity was to translate that into something people could feel, not just hear.
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STRATEGIZE: Most messaging communicates ideas. The focus was aligning their core mission, message, tone, and delivery so the story felt lived—not performed.
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EXECUTE: Produced video rooted in real perspective. Developed narrative direction and voice. Focused on pacing, tone, and presence. Created a piece that bridges personal founder story and shared experience.
Lived Experience Integration in Derm. Education
(Health · Clinical Strategy · Representation)
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THINK: Raelations is built from real-world experience across health, brand, and systems. Contacted directly through CMM Global (CCO) as a Lived Experience Strategist, supporting work with leading dermatologists and Pharma brands focused on Black and Asian American skin health studies. This work contributed to Continuing Medical Education (CME) , where dermatologists and pharmacists learn, evaluate, and apply new insights in real time.
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STRATEGIZE: The work required more than perspective—it required translation. Interpreting lived experience alongside clinical research engaging deeply with scientific study materials and treatment development context aligning patient voice with the realities of clinical education and care delivery.
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EXECUTE: The work spanned Houston and New York, within clinical and educational environments supported by Eli Lilly. Presented in live sessions for dermatologists and clinical professionals. Brought life to the statistics presented into conversations around treatment, access, and representation. Contributed to dialogue shaping how emerging therapies are understood in real-world contexts.
A look at Raelations in the room
Execution in practice
Strategy translated into live experience, at events, on set, in collaboration, and in community.
Call To Action Video for non-profit organization - I Choose To Win. Concept, production, post-production to execution with founder, Melodie Butler and member participants. One-day shoot.
Talk Show Radio Host with WWBD-AM Beasley Broadcasting (WWDB-860AM), entitled: “Real Time Living: Boomers vs. Millennials w/ Tom & Rae”. Live podcast format, with video recording of shows interviewing key legendary local Philadelphia guests such as Dei Lyman, Kevin Reilly, REC-Philly founder, and an array of business owners across generations.
Guest Speaker at Digital Pharma East with Health Union x WeGoHealth Chief Innovative Operator sharing my insights as a digital health creative.
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Rae + Raelations at Work →
Cross-industry range.
One methodology.
Multiple contexts.
Founder-led brands and concepts
Digital health and technology
Mission-driven organizations and non-profits
Healthcare and patient-advocacy
Every organization has a gap between what they intend and what their desired outcomes are and what people actually experience.
Raelations works in that gap.
