Raelations in Action

Call-To-Action Video Production
(Storytelling · Brand Strategy)

  • THINK: “I Choose To Win” promotional video began as a perspective. One rooted in mindset, resilience, and personal agency. The opportunity was to translate that into something people could feel, not just hear. Full-length video is below.

  • STRATEGIZE: Most messaging communicates ideas. The focus was aligning their core mission, message, tone, and delivery so the story felt lived—not performed.

  • EXECUTE: Produced video rooted in real perspective. Developed narrative direction and voice. Focused on pacing, tone, and presence. Created a piece that bridges personal founder story and shared experience.

Lived Experience Integration in Health Education
(Health · Clinical Strategy · Representation)

  • THINK: Raelations is built from real-world experience across health, brand, and systems. Contacted directly through CMM Global (CCO) as a Lived Experience Strategist, supporting work with leading dermatologists and Pharma brands focused on Black and Asian American skin health studies. This work contributed to Continuing Medical Education (CME) , where dermatologists and pharmacists learn, evaluate, and apply new insights in real time.

  • STRATEGIZE: The work required more than perspective—it required translation. Interpreting lived experience alongside clinical research engaging deeply with scientific study materials and treatment development context aligning patient voice with the realities of clinical education and care delivery.

  • EXECUTE: The work spanned Houston and New York, within clinical and educational environments supported by Eli Lily. Presented in live sessions for dermatologists and clinical professionals. Brought life to the statistics presented into conversations around treatment, access, and representation. Contributed to dialogue shaping how emerging therapies are understood in real-world contexts.

A look at Raelations in the room

Execution in practice

Strategy translated into live experience, at events, on set, in collaboration, and in community.

International Topical Steroid Withdrawal Network (ITSAN) Summit - Atlanta, GA
Produced and directed end-to-end video production for a two-day international health summit, overseeing livestream coordination, video event coverage, interviews, and post-production. Produced a dynamic sizzle reel that captured the energy, mission, and impact of the event while delivering full presentations of the recorded educational content for attendees and the broader TSW community.

Talk Show Radio Host with WWBD-AM Beasley Broadcasting (WWDB-860AM), entitled: “Real Time Living: Boomers vs. Millennials w/ Tom & Rae”. Live podcast format, with video recording of shows interviewing key legendary local Philadelphia guests such as Dei Lyman, Kevin Reilly, REC-Philly founder, and an array of business owners across generations.

Led marketing and event production for Sounds-in-Fashion, a pop-up experience for a Philadelphia clothing boutique. By partnering with local artists, WeWork, and entertainment vendors, the event delivered a vibrant atmosphere that drove strong attendance and inspired future activations.

Work with us

Cross-industry range.

One methodology.

Multiple contexts.

  • Founder-led brands and concepts

  • Digital health and technology

  • Mission-driven organizations and non-profits

  • Corporate video production

  • Healthcare and patient-advocacy

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Rae + Raelations at Work →

Every organization has a gap between what they intend and what their desired outcomes are and what people actually experience.


Raelations works in that gap.

WORK WITH RAELATIONS - request project samples